Skip to content
Thursday, October 8, 2026
Explore expert articles on digital marketing, technology tr…

The Power Struggle For CNN Highlights The Extent to Which Broken US Media Now Is.

On Thursday evening, as rumors swirled about an incident at Brown University, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.

Although it is by no means a impeccable news source, her message seemed accurate for a lot of people. It remains one of the organizations where there exists grounded and generally dependable reporting – notably during breaking news situations such as the one developing in the vicinity of a New Hampshire storage facility.

An Uncertain Position During a High-Stakes Struggle

But the news network, now four and a half decades old, finds itself in a precarious state as two massive media conglomerates compete for ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has become part of a high-stakes game of corporate ownership, not as a question of what helps the news-consuming public.

“This represents another instance of the profound systemic issues with origins in decades of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The conjecture about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.

“It gets presented as a business story with key players as the main characters, but there is scant discussion of the public interest,” Pickard explained.

A Further Factor: The Former President

The CNN scenario is made more complex by Donald Trump’s opinions about a network he has long portrayed as perhaps his chief “fake news” antagonist.

Remember the chants of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now claims that the network requires new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is a factor in why he seems to favor Paramount Skydance, which has made a hostile bid.

Trump has reason to prefer that company more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of More Instability

Notably, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. Such a move could be a relief to many at the network, but it’s hardly a guarantee of stability. That structure could position CNN for yet another acquisition. It never ends.

According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.

“Each proposed deal would be harmful to the country, and both should be opposed by regulators,” Wu argued.

The Core Problem and a Potential Solution

No matter the outcome in this situation, the underlying crisis remains.

“Our current system is a profoundly anti-democratic system, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Government actions – from the 1930s and 1940s – helped to create this hyper-commercialized monster, and different policy decisions can fix it.

Is this likely in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is highly improbable now, but that should not imply it will not happen in the future.

Initiatives that support independent news organizations, aid local journalism, finance public media, and prohibit the accumulation of media power in a handful of hands are within reach – they are essential for a functioning democracy.

Regarding media ownership, bigger isn’t better. And news organizations such as CNN cannot be pieces in the latest corporate chess match.

The writer

Michael Hernandez

A digital strategist with over a decade of experience in tech innovation and online marketing.

Play Digital Blog

Type to search articles.